Integrated Marketing Communications Plan and Presentation Develop an IMC Plan based on the AdSim pro

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Integrated Marketing Communications Plan and Presentation

Develop an IMC Plan based on the AdSim product

Tactical plan

Branding

Objectives

Goals

Plans

Budget allocation

Quantifiable and non-quantifiable tools

Advertising

Objectives

Goals

Plan

Budget allocation

Media selection

Sales

Objectives

Goals

Plan

Budget allocation

PR

Objectives

Goals

Plan

Budget allocation

PR activities

o Promotions

o Objectives

o Goals

o Plan

o Budget allocation

o Promotion tools