Integrates Marketing Plan

Your hotel has decided to outsource space to a restaurant brand. The restaurant brand [of your choosing] should have a bistro feel, suit business travels, and local professionals for lunch and after hours. It should also welcome leisure travelers, and to a lesser extent, families.

• To make the target markets aware of the new restaurant.
• Build a database for each market to communicate with them.
• To increase revenue and profit.

Note: It is a marketing plan, not a promotional plan. While you are using promotional tools you should also discuss product, price, and place (distribution), and how each is used to attract a specific market.