Integration responsiveness framework Please provide a discussion of the pressures for local responsi

Integration responsiveness framework

Please provide a discussion of the pressures for local
responsiveness and global integration faced by the following two multi national
conglomerates (MNCs)

Consumer Oriented: Kellogg

Industry Oriented: General Electric Company (GE)

Which experiences the greater pull toward local
responsiveness? Why? Which faces a greater need for global standardization?
Why?

Please provide scholarly references and in-text citations