Internal and External Environmental Analysis / Business 475 Integrated Business Topics

/in /by

You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.

Create a 700- to 1,050-word analysis that includes the following:

  • Identify economic, legal, and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Discuss the primary internal organizational considerations.
  • Discuss the primary external organization considerations.
  • Identify the major issues and/or opportunities the company faces based on your analysis.

APA Format

Rubric

1BUS/475: Internal and External Environmental Analysis100
1Evaluate economic, legal and regulatory forces and trends.(22.5%)
Does Not Meet Expectations

Economic, legal, and regulatory forces and trends are not evaluated.
Approaches Expectations

Economic, legal, and regulatory forces and trends are only partially evaluated.
Meets Expectations

Economic, legal, and regulatory forces and trends are evaluated to some degree of clarity.
Exceeds Expectations

Economic, legal, and regulatory forces and trends are thoroughly evaluated and comprehensively analyzed.
2Critique how well the organization adapts to change.(22.5%)
Does Not Meet Expectations

Did not critique how well the organization adapts to change.
Approaches Expectations

Vaguely critiqued how well the organization adapts to change.
Meets Expectations

Critiqued how well the organization adapts to change without appropriate use of examples or critical analysis.
Exceeds Expectations

Thoroughly critiqued how well the organization adapts to change.
3Discussed the primary internal and external organizational considerations.(22.5%)
Does Not Meet Expectations

Did not discuss the primary internal and external organizational considerations.
Approaches Expectations

Minimally discussed the primary internal and external organizational considerations; discussed one but not both.
Meets Expectations

Described the primary internal and external organizational considerations. Examples were often clear and accurate.
Exceeds Expectations

Thoroughly described the internal and external organizational considerations with excellent analysis.
4Identified the major issues and/or opportunities the company faces.(22.5%)
Does Not Meet Expectations

Did not identify the major issues and opportunities the company faces.
Approaches Expectations

Minimally identified the major issues and opportunities (one but not both).
Meets Expectations

Identified the major issues and opportunities. Did not provide appropriate critical analysis.
Exceeds Expectations

Thoroughly identified the major issues and opportunities with excellent critical analysis.
5Mechanics(10%)
Does Not Meet Expectations

Assignment is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling.
Approaches Expectations

Assignment is generally organized in a logical and coherent manner. Several errors in grammar and spelling.
Meets Expectations

Assignment is generally organized in a logical and coherent manner. Few errors in grammar and spelling.
Exceeds Expectations

Assignment is fully organized in a logical and coherent manner. Little to no errors in grammar and spelling.