International Business Case Analysis

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The case to be analyzed will be supplied.

  • Written analysis
    • Discuss the challenges and/or important factors facing the company
    • Show evidence that you performed research on relevant topics (industry, company, product, country, market, competition, etc…) and understand the current situation (the cases are several years old)
    • Discuss two (2) possible alternatives to “solve” the problem
    • Recommend a specific course of action and provide a convincing explanation as to why your actions will lead to success for the company (vague & general reasons will not convince me)
    • Do NOT merely repeat facts stated in the case. Demonstrate your critical thinking ability.
  • Financial analysis
    • Use the knowledge and quantitative skills you acquired in your accounting, finance, economics, statistics, etc… courses
    • Use data and information to analyze the situation and support your recommendations
    • Use charts, graphs, tables, etc… to explain the situation and help others to understand your recommendations