international-business-plan

Week 8: Final Project – International Business Plan

Using materials drawn from the previous assignment, students will be divided into teams to conduct research based on the criteria established, and develop a comprehensive International Business plan proposal with cost analysis. Evaluation criteria would include the following 10 areas:

  1. How will the mission and vision of the business compliment the expansion?
  • Will this be a new department or division of existing market; or a new subsidiary?
  • Company strengths, in terms of finances, project management, etc.
  1. Market size and growth trends
  • Entering a market into which owners have a level of comfort
  • Needs in this market – alignment with objectives?
  • Availability of incentives for business development
  • Market conditions
    1. Customer demand
    2. Growth in affiliated industries
    3. Available labor
  1. Local competitive environment
  • Other similar businesses/projects in development
  • Potential profit margins (is this attainable?)
  1. General business climate and specific climate for this industry
  • Availability of qualified consultants and agents
  • Threats from inflation, foreign competitors, or privatization
  • Availability of channel partners (brokers, marketing tools, etc.)
  1. Legal and compliance barriers
  • Laws for private ownership
  • Market entry barriers
  • Other administrative regulations and “red tape”
  1. Location in terms of culture, climate, geography and topography
  • The host country’s ability and means to support business development
  • Logistics: rail, ports, roadways?
  • How these topographical factors would affect opportunities for exchange?
  1. Financial and economic forces
  • Government stability
  • Taxation and interest rates
  • Pricing Challenges
  • Challenges of foreign currency
  • Financing the projects
    1. Availability of funding and sources
  1. Partnership opportunities or available local agents
  • Open to Acquisition / Joint Ventures
  • Sourcing products and resources from local suppliers
  1. Intangibles OR Showstoppers –factors that might sway a marginal opportunity into a great one; or possibly something that “looks great on paper” but has too much risk:
  • Timing of development – how quickly will they look to turn a profit after initial site identification?
  • Estimated costs of project: provide some idea of what it will cost to get started
  • Other intangibles – government instability; or the Olympics to be held here; etc.
  1. Finally – Cost of entry, plan for expansion, 2-3 yr objectives for when venture will be cash-positive

Of course, know that you should follow APA format; citing sources. Use good grammar; good PPT quality with strong content support.

below is how it will be graded.

BSB Minor Project Grading Rubric (100 points)

Excellent
(25 – 22.5 pts)

Good
(22 – 20 pts)

Fair
(19 – 17 pts)

Poor
(0-16 pts)

Possible Pts.

Actual Pts.

Content Knowledge

0

0

  • Demonstrates exceptional knowledge, insight and understanding of the subject matter, including the ability to select and apply the most appropriate, well-researched content to develop an effective approach.
  • Demonstrates good knowledge, insight, and understanding of the content, including the ability to select and apply an appropriate, well-researched content to develop an effective approach.
  • Demonstrates basic knowledge, insight, and understanding of the content; content is not consistently appropriate or well-researched.
  • Demonstrates limited understanding of assignment issues; content is not appropriate or well-researched.
  • Demonstrates content mastery by applying the most suitable theoretical framework, models, and/or techniques.
  • Applies a suitable theoretical framework, models, and/or techniques.
  • Application of content is adequate, but limited.
  • Little or no application of content; with limited and mostly inappropriate use of theoretical frameworks, models, and/or techniques.
  • Includes the application of relevant concepts from previous courses, when appropriate.
  • Draws from and generally applies content from previous courses, when appropriate.
  • Limited use of content from other courses.
  • Connections to concepts from previous courses are absent.
  • Examples link directly and appropriately to the subject matter.
  • Provides some relevant examples.
  • Limited examples are provided and not consistently appropriate.
  • Examples are absent and/or not related to the subject matter.
  • Uses course materials as a springboard for developing original, insightful ideas.
  • Content is used to generate some original ideas.
  • Minimal number of original ideas.
  • No original ideas developed from the content are apparent.

0

0

Comments:

25

25

Communication and Research

0

  • There is an exceptionally clear, arguable, well-developed, and definitive position stated.
  • Information is presented in a logical, interesting sequence organized with smooth transitions and appropriate headings.
  • Uses an appropriate level of highest quality research, and theories and concepts are presented accurately and sufficiently.
  • All supportive materials are properly and flawlessly cited, and formatting is consistent with the APA style.
  • Project is exceptionally concise, clear, with consistently proper grammar, spelling, and paragraphing.
  • Clearly addresses the target audience.
  • The project strictly adheres to the guidelines and format required by the assignment.
  • The conclusion unites the important points of the presentation and encourages future discussion.
  • There is an arguable, well-developed, and definitive position stated.
  • Information is presented in a logical sequence organized with generally smooth transitions and appropriate headings.
  • Uses an appropriate level of research, and theories and concepts are generally presented accurately and sufficiently.
  • Supportive materials are properly cited with minimal (2-3) errors, and formatting is consistent with the APA style.
  • Project is concise, clear, with proper grammar, spelling, and paragraphing with minimal (2-3) errors.
  • Demonstrates an awareness of the target audience.
  • The project generally adheres to the format required by the assignment.
  • The project does not fully adhere to the format required by the assignment.
  • The project does not adhere to the format required by the assignment
  • The conclusion unites the important points of the presentation.
  • The conclusion summarizes the important points.
  • The conclusion is vague and incomplete.
  • A position is stated and adequately developed.
  • Presentation of information is not consistently logical and transitions between points are not smooth and inconsistent headings.
  • Uses an adequate level of research, but theories and concepts are not consistently presented accurately and sufficiently.
  • Supportive materials are presented, but with errors (4+), and formatting is not consistent with the APA style.
  • Project contains errors (4-6) in grammar, spelling, and paragraphing.
  • Demonstrates little understanding of the target audience.
  • The position is vague and not well-developed.
  • Lacks clear and logical development of ideas with weak transitions between ideas and paragraphs, with no headings to separate and transition ideas.
  • Research is superficial and insufficient to support the topic.
  • Supportive materials lack proper formatting with limited details and many sources missing or incomplete.
  • Numerous (7+) and obvious grammatical, spelling, and stylistic errors undermine reader comprehension.
  • Does not acknowledge or identify the target audience.

0

Additional considerations for PowerPoint/visual presentations:

  • The presentation layout is interesting and visually pleasing and contributes to the overall message.
  • Professional-level use of headings, sub-headings and white space, along with appropriate fonts and size.
  • All graphics are attractive (size and color) and help to explain, reinforce, and support the theme/content of the presentation.

Additional considerations for PowerPoint/visual presentations:

  • The presentation layout is visually pleasing and contributes to the overall message.
  • Appropriate use of headings, sub-headings and white space, along with appropriate fonts and size.
  • Most of the graphics are attractive (size and color) and support the theme/ content of the presentation.

Additional considerations for PowerPoint/visual presentations:

  • The presentation layout is visually inconsistent and sporadically contributes to the overall message.
  • Headings, sub-headings, and white space do not consistently support message.
  • Fonts and text size are inconsistent and distracting.
  • Graphics are occasionally used, but rarely support the presentation.

Additional considerations for PowerPoint/visual presentations:

  • The presentation layout is haphazard and visually contributes little to the overall message.
  • Headings and subheading are missing or irrelevant to the supporting text.
  • Font and size are inappropriate resulting in text that is difficult to read.
  • Graphics are superfluous or absent.

Comments:

25

25

Critical Thinking

0

  • Demonstrates exceptional work through the consistent use of a clear and logical progression of points and conclusions.
  • Demonstrates proficiency through the use of a clear and logical progression of points and conclusions.
  • Inconsistent application of logic in presenting a progression of points and conclusions.
  • Logical reasoning and progression of points are virtually absent.
  • Carefully analyzes the information collected and draws appropriate, inventive, warranted, judicious, and non-fallacious conclusions supported by evidence through accurate interpretation of statements, graphics (e.g., charts, tables), etc.
  • Analyzes the information collected and draws appropriate, warranted, and non-fallacious conclusions; conclusions are generally supported through interpretation of statements, graphics (e.g., charts, tables), etc.
  • Analyzes the Information collected, but conclusions do not consistently and logically derive from that information; Interpretation of statements, graphics (e.g., charts, tables), etc. is occasionally invalid.
  • Fails to identify conclusions, implications, and consequences of the issue. Misinterprets evidence, statements, graphics, questions, etc. and draws unsupported and fallacious conclusions; arguments are not persuasive.
  • Identifies not only the basics issues and implications surrounding the topic, but recognizes subtle nuances.
  • Identifies all the basic issues and implications surrounding the topic.
  • Identifies some of the basic issues and implications surrounding the topic.
  • Identifies few if any of the basic issues and implications surrounding the topic.
  • Identifies and questions the validity of key assumptions.
  • Identifies and questions the validity of assumptions.
  • Some underlying assumptions are identified, but are not adequately explored.
  • Does not surface and interact with underlying assumptions.
  • Thoughtfully analyzes and evaluates major alternative points of view, addresses contradictory evidence, and constructs persuasive and compelling arguments.
  • Offers analysis and evaluations of obvious alternative points of view; fair-mindedly follows where evidence and reasons lead.
  • Offers limited analysis and evaluations of some alternative points of view, but quickly dismisses these points.
  • Fails to identify or hastily dismisses strong, relevant counter-arguments.

0

  • Makes clear connections to previous or current content and to real-life situations.
  • Makes connections to previous or current content and to real-life situations.
  • Makes occasional connections to previous or current content or to real-life situations.
  • Makes no connections to previous or current content or to real-life situations.

Comments:

25

25

Business Application

0

  • The project proposes feasible, practical, interesting, and actionable recommendations and solutions that consider cost, culture, timeframe, and other critical factors.
  • The project proposes feasible, practical, and actionable recommendations and solutions that consider most critical factors, such as cost, culture, and timeframe.
  • Proposes recommendations that are not consistently feasible, practical, and actionable; limited consideration of critical business factors.
  • Recommendations are impractical, uninspiring, and not feasible. Solutions do not take into account environmental or organizational factors.
  • Clearly identifies and describes action issues associated with specific decision-makers.
  • Action items for specific decision-makers are identified.
  • Action items are presented, but are not linked to specific decision-makers.
  • Specific action items are not delineated for particular decision-makers.
  • Presents information, concepts, conclusions, etc., so that others can use the information to improve/transform their lives and the organization they serve.
  • Presents information, concepts, conclusions, etc., so that others can use the information to improve/ transform their lives and the organization they serve.
  • Information, concepts, conclusions, etc. as presented have a limited, transformative impact on individuals or the organization.
  • Information, concepts, conclusions, etc. are not presented in ways that will transform and serve organizations and people.
  • A plan for measuring outcomes for the proposal is detailed, well-thought out, and realistic.
  • A plan for measuring outcomes is presented.
  • General consideration for measuring outcomes is apparent, but no specific plan or approach is presented.
  • Little or no consideration is given to measuring or quantifying outcomes or assessing the value added to the organization.
  • Clearly describes the value added to the organization and how goals balance and satisfy different stakeholders’ interests.
  • Attention is given to the value added to the organization and the impact on key stakeholders.
  • The value added to the organization and the impact on stakeholders is mentioned, but not adequately explained and developed.
  • The impact on various stakeholders is not discussed.
  • Selects and applies the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline (e.g., accounting, economics).
  • Selects and applies the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline (e.g., accounting, economics).
  • Utilizes some, but does not consistently select/apply the appropriate analytical tools (quantitative and qualitative) to address the business issues for the particular discipline.
  • Does not effectively select and apply the appropriate analytical tools of the appropriate discipline (e.g., accounting, economics).

0

Comments:

25

25

Late deductions (e.g., -10):

0

Score:

100

100

Overall Comments: