international business strategy essay about apple and costco

about 2 pages long double spaced

(a) Select two firms “Apple and Costco” from the full-length cases you analyzed this term.

Compare and contrast their Business-Level Strategy*. For each firm, are its Functional-Level Strategies consistent with its Business-Level Strategy? Explain.

(b) Assume that one of these firms is interested in entering a new developing country, which has a growing market for its products and/or services. This country is geographically distant and culturally different from the firm’s home country, and has a well-established local competitor.

Describe all of the international strategic options ( entry modes) for market entry for any company. Which one (s) would you recommend and why.