INTERNATIONAL MARKET ENTRY PLAN

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REPORT – INTERNATIONAL MARKET ENTRY
PLAN (PART A)

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Due date:
Time:
Value:
Length:
Based on:

Sunday, 6 May 2018
23:59 hours (Australian Eastern Standard Time)
35%
2300 words ± 10%
Modules 1-9
Learning outcomes 1-2
Electronically through MyLO Assignment submission folder

Submission:
Before attempting this assignment:

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Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have any
questions, please do not hesitate to contact the lecturer.

Students should refer to the ‘Guide to Assessment’ file under the Content tab on the unit MyLO
site for guidelines on assignment presentation.

Ensure you understand the assignment question(s) and/or tasks. Once again, consult your
lecturer should you be unsure of any matters.

Note: All students are required to submit this assignment to be eligible to undertake the final
unit examination.

Task description & requirements

There are two assessments which require students to progressively develop key sections of an
international Market Entry Plan over the course of the semester. Your Market Entry Plan (Parts
A & B) is to be based on ONE (1) only of the three scenario options detailed below. These
assessments are to be framed as reports to the senior management team of a firm seeking to
internationalise or expand their international operations.

  1. a) A value-adding technology manufacturer based in Germany wanting to enter emerging
    economies of Hungary, Poland, or Turkey.
  2. b) A whisky distiller in Australia wanting to enter India, Brazil, or Japan.
  3. c) A major meat processor in Mexico, wanting to reduce dependence on US markets by
    entering South Korea, Vietnam, or Malaysia.

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Department of Maritime and Logistics Management – JNB512 International Trade 16

For this assessment, you need to complete the following tasks:
1. Discuss the driving force for internationalising firms.

  1. Analyse those specific countries, markets and industries in the assessment scenario you
    have chosen.
    [10 Marks]
  2. Evaluate and analyse the internal and external environments for internationalisation
    opportunities and discuss the factors need to be considered to enable the setting of a
    robust internationalisation strategy for a firm.
    [15 Marks]