International product strategies: Introduced a diversified range of products like Happy meal, Mc… 1 answer below »

International product strategies: Introduced a diversified range of products like Happy meal, Mc Nuggets, McLean Deluxe sandwich etc. ‘McDonald’s way’ is the product theme of its restaurants International placement strategies: Mainly targets for best locations across the globe For example, in East Asia, highly targeted children to obtain maximum sales Placement is focused on the brand globally act locally strategy International pricing strategies: Product value is based on offering quality food promptly to the customers Do not opt for low pricing as it may cause lower quality feeling of the food items among the customers globally International promotion strategies: Emphasis is provided on the catchy phrases like “You deserve a break today” or “I’m Lovin’ it!” As the customers are becoming health conscious, McDonald’s is including nutritional information in its promotional activities.