J&J and Merck & Co. Inc.
What are you recommending (buy, sell, hold)? What are the primary factors that brought you to that conclusion?
About the company
Provide a brief introduction to the company you are analyzing. What does it do? Provide any other relevant descriptive information.
About the industry
Who are the primary competitors? Discuss industry or economic issues that represent threats or opportunities to your company.
Financial analysis of the firm that includes:
Analyze annual financial statements for (at least) the past five years and quarterly statements for the most recent four quarters. This should include financial ratios and growth rates. Examine analysts' earnings per share forecasts for the next two fiscal years. How does your firm compare to its major competitors?
Provide a valuation of the company's stock including specification of the model used and projections used as inputs to your model.
Discussion and recommendation
Develop a narrative explaining the synthesis of your analysis. This should include additional issues (strategic, management, etc.) that were not explicitly addressed in your financial analysis or valuation.