Major ProjectTerms of Reference for a Company Analysis to Demonstrate Your Understanding of Introduc
Major ProjectTerms of Reference for a Company Analysis to Demonstrate Your Understanding of Introduction:The purpose of this next project is to enable you to apply the concepts in this course to acompany within an industry operating globally that is of professional interest to you.To assist you in identifying the subject for this research assignment, reflect on yourbackground education and interests and your career interests. Projects engineer and job inoil company that interests you and for which you believe you are qualified.This research paper will enable you to gain a deeper understanding of the challenges andopportunities facing this company. You will then be able to understand better the role youcan play to contribute to the success of the company. Report Format:The report should follow the following format:Table of ContentsPurpose of the ReportContent of ReportAppendix:Bibliography APA STYLE Report Considerations:-In English to a Canadian reader-all currency to be expressed in Canadian dollars-a professional, well-written 9-page reportCONTENTSfollowing APA standards. PLUS THE FIRST PAGE AND TAPLE OF -at least five research citations and a bibliography of at least SEVEN articles. Action Required: 1. Choose an industry and a company within the industry (OIL AND GAS INDUSTRY)(Suncor Energy) that is of professional interest to you. You will take on the role ofa business analyst working in the headquarters of the company. You havebeen tasked with identifying the threats and opportunities facing thiscompany. Report Format Part1. Introduction/Purpose of report2. Industry Analysis from a global perspective. Porter’s Five Forces Analysis ofthe industry.3. Rationale for company you have chosen to analyze. Application of Porter’sFive Forces Analysis from the perspective of this company.4.-product diversification-geographic diversification-history and potential for mergers and acquisitions-history and potential for restructuring5.-multinational strategies and structures-four strategic choices-four organizational structures: international division, geographic areastructure, global product division, global matrix-worldwide learning, innovation, and knowledge management6.-governing the corporation around the world-type of ownership within companies of interest7.-strategizing with Corporate Social Responsibility

