Market Research/ PEST analysis- Online travel portal Create a comprehensive marketing plan for my st

Market Research/ PEST analysis- Online travel portal

Create a comprehensive marketing plan for my start up
Company: Travel Today

A well known travel agency that has been serving customers
for 25 years, has experienced a slow down of business overast five years they
are of the belief that the internet has enbled customers to plan and book their
own vacations Their businee development department has begun researching
possible alternative new product/service offerings with the idea of
re-capturing some of their lost customers

The marketing plan should include an introduction of the
company you have selected, allowing the reader to understand the company,
product/services, and any other pertinent details marketing plans are compiled
by companies that have incorporated a solid marketing research strategy in
order to better understand the industry, competition, and customer Explain the
research strategies that will be used by your company Finally, analyze the
macro environment using PEST analysis This will lead to a better understanding
of how changes in the political/legal, economic, sociocultural, and
technological environment will affect your company

The format of this professional Marketing Plan is essay
format