Discussion Prompt
In Module 2, we are studying buyer personas and their use for marketing planning. Reflect on your major takeaways from the readings and presentations. In particular, consider whether buyer personas capture whole person marketing (consistent with a transpersonal view of the person) and what marketing to the whole person means for brands. Consider logic and reason as well as intuition and reflection in crafting your essay.
Write and post an essay that summarizes these takeaways and reflects upon what you have learned.
Discussion Rubric (TT)
Discussion Rubric (TT)
| Criteria |
Ratings |
Pts |
|
This criterion is linked to a Learning OutcomeComprehension
|
| 30.0 to >27.0 pts
Exemplary
Develops an initial post addressing the assignment with an organized, clear point of view or idea using rich and significant detail that expresses understanding and mastery of the module content (100%)
|
27.0 to >21.0 pts
Proficient
Develops an initial post that addresses the assigned prompt with a point of view or idea using appropriate detail that suggests module content was comprehended (90%)
|
21.0 to >0.0 pts
Needs Improvement
Develops an initial post with a point of view or idea that addresses the assigned prompt but with some gaps in organization and detail that suggest module content was not mastered (70%)
|
0.0 pts
Not Evident
Does not develop an initial post relevant to the assigned prompt with an organized point of view or idea; Initial post does not show understanding of module content (0%)
|
|
30.0 pts
|
|
This criterion is linked to a Learning OutcomeCritical Thinking
|
| 20.0 to >18.0 pts
Exemplary
Provides logic/reasoning/references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%)
|
18.0 to >14.0 pts
Proficient
Draws informed conclusions that are justified with evidence from reference material (90%)
|
14.0 to >0.0 pts
Needs Improvement
Logical conclusions are stated but lack support in the form of examples and evidence based on reference sources(70%)
|
0.0 pts
Not Evident
Does not draw logical conclusions; provides no details or logical support (0%)
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeWriting and Mechanics
|
| 20.0 to >18.0 pts
Exemplary
Good grammar; minimal to no spelling errors; generally well written and communicated in a professional manner; APA formatted references provided (100%)
|
18.0 to >14.0 pts
Proficient
Generally well-written in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm reader’s comprehension (90%)
|
14.0 to >0.0 pts
Needs Improvement
May contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with the reader’s comprehension (70%)
|
0.0 pts
Not Evident
Grammatical, spelling, typographical, and/or referencing errors are significant (0%)
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeEngagement
|
| 20.0 to >18.0 pts
Exemplary
Highly engaged with 3 or more threads contributed; a valued member of the discussion; Contributes meaningful and relevant, substantive replies that extend course understanding of concepts (100%)
|
18.0 to >14.0 pts
Proficient
Meets minimum requirement plus replies are relevant and meaningful (90%)
|
14.0 to >0.0 pts
Needs Improvement
Meets minimum requirement for base participation; Provides responses that are superficial in nature (70%)
|
0.0 pts
Not Evident
Does not meet minimum requirement for discussion participation (0%)
|
|
20.0 pts
|
|
This criterion is linked to a Learning OutcomeTimliness
|
| 10.0 pts
Exemplary
Submits on time, prior to deadline (100%)
|
10.0 to >7.0 pts
Proficient
Submits on time, prior to deadline (100%)
|
7.0 to >0.0 pts
Needs Improvement
Submits initial post one day late (70%)
|
0.0 pts
Not Evident
Submits initial post two or more days late (0%)
|
|
10.0 pts
|
|
Total Points: 100.0
|
Articles
Bernstein, G. (n.d.). How to create UX personas. Mastery. https://uxmastery.com/create-ux-personas/ (Links to an external site.)
Infegy. (2020). Dads personas: A social insights report.
https://content.infegy.com/hubfs/2020_Dad%20Personas/Infegy%202020%20Dads%20Personas%20.pdf (Links to an external site.)
Pickering, B. (2016, January 13). Creating powerful personas. Slide Share.
https://www.slideshare.net/blakepickering7/creating-powerful-personas?from_action=save (Links to an external site.)
Walter, T., & Diddan, A. (2020, September). Marketing a gaming app? New research shares the creative elements that drive installs. Think with Google. https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/app-and-mobile/marketing-gaming-app-new-research-shares-creative-elements-drive-installs/ (Links to an external site.)
Young, I. (2016, March 15). Describing personas. Medium.
https://medium.com/inclusive-software/describing-personas-af992e3fc527
