Marketing assignment 2 Situation Analysis A company self-examination
Assignment 2: Situation Analysis
Due Week 10 and worth 250 points
A company self-examination. What are we known for? Who do we want to become?
In
this assignment, you will create a Situation Analysis for one (1) of
the following companies / brands: Jeep Cherokee, Amazon.com, or Google.
Each of these three (3) companies (Jeep Cherokee, Amazon.com, and
Google) has been through numerous changes in recent years. For this
assignment, select only one (1) company / brand. Use the information
listed, as well as your own knowledge and research, to complete the
provided situation analysis template. Additional research should include
the use of the company’s Website, the course textbook, and other online
sources.
Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.
*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).
Amazon
History
Amazon.com, (NASDAQ: AMZN) is an American
e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff
Bezos, and launched in 1995, Amazon.com began as an online bookstore
before diversifying its product lines by adding VHSs, DVDs, music CDs,
MP3s, computer software, video games, electronics, apparel, furniture,
food, toys, and more. Amazon has since established separate websites in
Canada, the United Kingdom, Germany, Austria, France, China, and Japan.
Since starting out in his garage in Bellevue,
Washington, Jeff Bezos has gone on to form one of the greatest
ecommerce sites the internet has ever seen.
