Hi tutors.. This is the textbook…Title: Marketing Authors: Roger A. Kerin; Steven W. Hartley Publisher: Mcgraw-Hill Edition: 13 ISBN-13: 9781259573545
References: 2 to 3 not including the book.
The submission will not exceed four (4) pages in length, excluding the title and references pages.
The document must adhere to the APA writing style.
Please respond to question 3 below. Do not answer the questions in the textbook. You are required to develop a marketing plan to achieve directional strategy..
Professional no plagiarism.
Case Study: Prince Sports Inc. – Tennis Racquets for Every Segment
- Read the case on pages 260-262 in your text.
- Watch the video supplement to the case at link: kerin.tv/13e/v9-4 (Links to an external site.)
- Respond to the following case question. (Disregard the questions in the text.)
Prince Sports is looking to increase sales of it tennis products and gain market share in both the domestic and international markets. Your marketing firm has been retained to assist the company in developing a marketing plan to achieve its’ directional strategy. The following should be taken into consideration prior to constructing the plan: 21st century trends in the environmental forces (social, economic, technological, competitive, and regulatory) that work for and work against the success of Prince Sports in the tennis industry; possible promotional activities the company can use to reach recreational and junior players; actions Prince Sports can take to gain broader distribution and sales in mass merchandisers and specialty tennis shops; and criteria for selecting countries and actions Prince can undertake to reach these foreign markets.