marketing discussion questions 2

Answer questions with at least 200 words.

• How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?

• How has GE unified its various brands under one marketing umbrella (or brand)?

• How has Twitter gone from a US-based company to a global entity?

• What are some specific branding guidelines for small business?

• What are some factors that influence consumer purchasing decisions? Which do you believe are most important? Why?

• What are some ways markets can be segmented? How do firms decide which market segments to target? Provide a brand-specific example.