Marketing Essentials 22

/in /by

write about (SONY COMPANY )

The
submission is in the form of a group of two students written report.
This should be written in a concise, formal business style using single
spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be
supported with research and referenced using the Harvard referencing
system. Please also provide a bibliography using the Harvard referencing
system. The recommended word limit is 2,000–2,500 words, although you
will not be penalised for exceeding the total word limit

LO1: Explain the role of marketing and how it interrelates with other functional units

of an organisation.

LO2: Compare ways in which organisations use elements of the marketing mix (Ps)

to achieve overall business objectives.

The
assignment has two parts with two learning objectives. Students in
groups of two will have to select a business organisation (company) and
imagine they have been appointed a Marketing Team. Students are free to
choose a national (local) or international business (company). Students
need to analyse and inspect its marketing functions and strategies and
the kind of business orientation followed by the selected organisation,
e.g. sales, product, or marketing oriented.

As newly appointed
Marketing Team, students are expected to analyse the marketing
strategies, activities and practices followed by the selected business
organisation (company), in order to provide evidence of current
marketing performance.

In relation to the LOs, the report needs to provide:

LO1

  • Company
    overview: This might include organisation background details, the
    products and services they supply, their vision, mission and their
    business objectives. (P1)
  • An explanation on the key roles and responsibilities of the marketing function, within the organization. (P2)

LO2

  • A
    comparison on how your organisation utilise the elements of the
    marketing mix (4Ps or 7Ps) to achieve overall business objectives. (P3)

LOs & Assessment Criteria

Pass

Merit

Distinction

LO1

Explain the role of marketing and how it interrelates with other functional units of an organisation

P1 Explain the key roles and responsibilities of the marketing function.

P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.

LO2

Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

P3 Compare
the ways in which different organisations apply the marketing mix to
the marketing planning process to achieve business objectives.