marketing management discussion 4 1
Each Topic must be separate with its own answer.
- Unit 4 Discussion 1: Discussion Topic
Discussion OverviewYou have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.Discussion 1: Marketing ChallengesAccess the ASG email simulation:Discuss options with the marketing team (i.e., your classmates) to address the simulation email from the boss and the sales metrics she includes in the email.
- Unit 4 Discussion 2: Discussion TopicDiscussion 2: Brand LoyaltyYou read about brand how to create brand loyalty.
- Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, PremiumPets I (PPI).
- What could you do to specifically promote the PPI dog food?
- Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?
