Marketing Mix element for travel startup in online space A well known travel agency that has been se

Marketing Mix element for travel startup in online space

A well known travel agency that has been serving customers
for 25 years, has experienced a slow down of business overast five years they
are of the belief that the internet has enbled customers to plan and book their
own vacations Their businee development department has begun researching
possible alternative new product/service offerings with the idea of
re-capturing some of their lost customers

This section of the Marketing Plan will assess the marketing
strategies or the controllables to include the entire marketing

mix (4 P’s) Think about the most effective strategies to
use with an eye on the target market Include your rationale and

research to support your position Additionally, you will
include a discussion of whether the company has a competitive

advantage (or is better than its competitors) with respect
to each area Note that you will discuss competitive advantage

four times and should be discussing each area separately

Product Strategies

Explain the product characteristics including the product
and/or service qualities, warranties, service contracts, packaging,

and branding opportunities Include rationale

Discuss whether the company has a competitive advantage with
respect to product

Place Strategies

Explain the entire channel of distribution from the
manufacturer to the consumer Think about how the channel aligns with

the overall logistics and the location of the physical
facility Include rationale

Discuss whether the company has a competitive advantage with
respect to place

Pricing Strategies

Explain the pricing strategies and tactics to be used by
your company Research the various combinations of strategies

that could be used by the company at different times
Include rationale

Discuss whether the company has a competitive advantage with
respect to pricing

Promotional Strategies

Explain the promotional mix to be used, thinking about
personal selling, advertising, sales promotion, internet marketing,

and publicity Think about promotional mediums as well
Include rationale

Discuss whether the company has a competitive advantage with
respect to promotion

The format of this professional Marketing Plan is essay
format 3 sources correctly formatted Length minimum 3 pages