Marketing of Different Products

All the questions are in the file that I posted.

1.You are the newly hired consultant for Big Foot Consulting and have been assigned to the New Balance account.You might want to become familiar with New Balance by looking at their website: www.newbalance.com.

New Balance wants some new thinking about where and how to profitably grow.Use the product/market expansion grid to give New Balance some new strategy ideas.Explain what each quadrant represents and give a suggested strategy to New Balance for each quadrant.

2. Consider the macro and micro trends affecting the business of providing undergraduate education. Give an example of a current trend that will impact BC for each factor in the tables.