marketing plan 186

Week 7 Marketing Plan

We will create a marketing plan for the DHL company related to drone delivery.

This assignment will be the combined form of the 4 assignments I have already written. You will see 4 separate assignments below.

By looking at those 4 tasks, you have to create this marketing plan. You can not copy and paste everything written there. You just need to read the information there and use in this marketing plan. (NO PLAGIARISM).

This marketing plan should cover the sections listed below and be written in clear, concise, business writing. Remember, your audience for this paper is the C-Suite of the organization you’re covering.

Include at least two of the following: graphs, tables, and/or charts to clearly and concisely communicate your plan. Photos may be added in addition.

The end result should be approximately 8-10 pages, in 12-pt Arial font, with a professional cover page, outlining a clear plan for developing and launching your product or service.

Required Content:

Executive Summary

SWOT Analysis

Strenghts

Weakness

Opportunities

Treats

Product or Service Definition

Competitor Research (Competitors: UPS and FEDEX)

UPS

FEDEX

Positioning Statement of Drone Delivery

Marketing Segmentation Strategy

Marketing Mix Plan

Place

Price

Promotion

Measurement and Analytics Plan–how will you measure the results of your launch?

References (at least 8).