Marketing plan, assignment help

The Marketing plan will talk about Goldfish (snack) crackers company. it is need 10 pages. 

This Marketing plan includes:

The Customer Environment

  Who are
the firm’s current and potential customers?

  Describe
the important identifying characteristics of the firm’s current and potential
customers:

  Demographic

  Geographic

  Psychographic

  Product
usage

  Identify
the important players in the purchase process for the firm’s products:

  Purchasers
(actual act of purchase)

  Users
(actual product user)

  Influencers
(influence the decision, make recommendations)

  Financial
responsibility (who pays the bill?)

  What do
customers do with the firm’s products?

  Purchase

  Purchase
quantities and combinations

  Purchase
of complementary products

  Purchase
situations

  Consumption

  Characteristics
of heavy users

  Characteristics
of light users

  Consumption
of complementary products

  Consumption
situations

  Disposition

  Issues
related to the creation of waste (garbage)

  Issues
related to recycling

  Where do
customers purchase the firm’s products?

  Identify
the outlets (intermediaries) where the firm’s products are purchased:

  Store-based
retailers

  Electronic
retailers (Internet, television)

  Catalog
retailers

  Vending

  Wholesale
outlets

  Direct
from the firm

  Identify
any trends in purchase patterns across these outlets (e.g., how e-commerce has
changed the way the firm’s products are purchased).

 

  When do
customers purchase the firm’s products?

  Under
the firm’s control

  Promotional
events (communication and price changes)

  Customer
services (hours of operation, delivery)

  Not
under the firm’s control

  Seasonal
patterns

  Physical/social
surroundings

  Time
perceptions

  Competitive
actions

  Why (and
how) do customers select the firm’s products?

  Describe
the basic benefits provided by the firm’s products relative to competing
products:

  Describe
the degree to which customers’ needs are being fulfilled by the firm’s products
relative to competing products:

  Describe
how customers’ needs are expected to change in the future.

  Describe
the relative importance of transactional (short, one-time) vs. relational
(long-term, ongoing) exchange processes when customers make a purchase:

  Why do
potential customers not purchase the firm’s products?

  Identify
the basic needs of noncustomers that are not being met by the firm’s products:

  Identify
the features, benefits, and advantages of competing products that cause
noncustomers to choose them over the firm’s products:

  Identify
problems with the firm’s distribution, promotion, or pricing that cause
noncustomers to look elsewhere: