Marketing Plan for a hypothetical product-based company, marketing homework help
You will create a marketing plan for a
hypothetical product-based company. Each assignment focuses on a different
section of the overall marketing plan. For Assignment 1, you will compile
information on the company’s background information, an environmental analysis,
your company’s short and long-term goals, and a SWOT analysis.
For information on Website analytics,
visit Google Analytics at http://www.google.com/analytics/why/.
Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.
Write a five to six (5-6) page paper in
which you:
- Write an
introduction to your company. Describe your company, its location, and the
product it makes or the service it provides. - Develop an
environmental analysis that includes competitive, economic, political,
legal, technological, and sociocultural forces. - Determine the
primary and secondary target markets for your company. Next, analyze the
primary and secondary target markets that you identified for your company.
Be sure to cover the 4Ps, 5Cs and STP. - Decide the
main goals that you would like to achieve within the next year (short
term) and the mains goals that you would like to achieve within the next
five (5) years (long term). Determine the most appropriate ways to measure
both short- and long-term goals. Note: Consider the following metrics:
tracking downloads of Website content, Website visitors, increases in
market share, customer value, new product adoption rates, retention, rate
of growth compared to competition and the market, margin, and customer
engagement. - Develop both
a SWOT analysis and needs analysis for your product. Each analysis should
examine four (4) strengths, weaknesses, opportunities, and threats for
your company. - Use at least
four (4) academic resources as quantitative marketing research to
determine the feasibility of your product / service. These resources
should be industry specific and relate to your chosen product / service. Note:
Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these
formatting requirements:
- Be typed,
double spaced, using Times New Roman font (size 12), with one-inch margins
on all sides; citations and references must follow APA or school-specific
format. Check with your professor for any additional instructions. - Include a
cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
