Marketing Plan: sour apple Oreo Develop a marketing plan for a new flavor of Oreo cookie (for exampl

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Marketing Plan: sour apple Oreo

Develop a marketing plan for a new
flavor of Oreo cookie (for example, sour apple Oreo) I need help with research
and information in some areas as follows:

Market Size & Growth:

What is the size of the cookie
market in the US (in billions) Is it growing, declining, flat? By how much? If
declining, where is the business going? Looking for more data in this section
Stick to the US

Need Analysis:

This product is an indulgent
snack/treat Start from that point and help me FYI gluten-free is already
starting to show the signs of a fad The number of people that actually suffer
from celiac disease and need to avoid gluten is very small

Pricing strategy:

provide scholarly references and
in text citations