Marketing/Product Development – DQ1

Apple Inc. Is one of the most innovative companies worldwide. According to annual Fortune 500 list. (Links to an external site.)Links to an external site. of the top U.S. corporations released (September, 2016), Apple Inc. is number 3 in its’ rankings, only following Walmart and Exxon Mobil. Please read the provided resources, and then start with the article links provided below and conduct additional research if you feel it is necessary.

• Why Apple Design Is So Successful (Links to an external site.)Links to an external site.
• Why Apple is Winning: Innovation, Opportunity and Execution (Links to an external site.)Links to an external site.
• Apple’s Tim Cook: Innovation ‘alive and well’ at company (Links to an external site.)Links to an external site.

And for a little more light reading:

• TMO Analysis – Gateway and Apple: A Tale of Two Companies (Links to an external site.)Links to an external site.

After reading the chapters and reviewing the articles, address the following:

1. What makes Apple one of the most innovative companies worldwide?
2. In terms of innovation why was Gateway a failure after initially being so successful?

Support your initial posts and response posts with scholarly sources cited in APA style.