Marketing Proposal

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Create a 10- to 12-slide presentation with speaker notes in which you include the following:

  • Evaluate key attributes of the selected product or service chosen in
    your Week 2 assignment, “Trends in Marketing Communications.”
  • Identify three advertising tools that the company uses to advertise this product or service.
  • Evaluate the effectiveness of each tool in its ability to reach the
    intended target market segment compared with competing products or
    services.
  • Determine the competitive advantage(s) of the product or service in
    relationship to the competition, and develop a revised positioning
    statement that can more effectively communicate the value of the product
    or service to the targeted market segment.
  • Propose new marketing processes, tools, and media channels that can
    be used to increase market penetration and consumer spending.
  • Outline your strategy for piloting these new processes, tools, and
    media channels within specific market(s) and demographic(s), and explain
    the reasoning behind your selection process.

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