marketplace dynamics impacting sales and marketing efforts, business and finance homework help

the
marketing manager in the organization needs to conduct a very thorough analysis
of the markets to be served. As the marketing manager in your organization, you
first need to educate the management team with regard to the importance of
targeting and segmentation. Therefore, you have decided to prepare a 800 word
report to share with the decision-makers in your organization. In your report
you will be addressing the following concerns:

1) What are the characteristics of markets and market segments?
2) What is the importance of market segmentation?
3) What are some of the criteria for successful marketing segmentation?
4) What are some of the common bases used to segment consumer markets?
5) What are some of the strategies for selecting target markets?

Your report will be shared with the rest of the organization in an attempt
to educate your fellow managers on the importance of these marketing
activities.

APA STYLE.