marketying 630 creating the marketing mix
Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say,
I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.
You are ready for Michelle’s request and begin drafting the memo to her that same day.
- Outlining two different pricing strategies with details/specifics on each
- Choosing one of the two pricing strategies for you new cell phone launch – explaining (details/specifics) why you chose the pricing strategy for your new cell phone product;
- Explaining with details/specifics the distribution strategies (channels) that will be used to make the product available to customers (the “place” of the “marketing mix:)
- Chosen pricing and distribution strategies should show why you think they should be used for the target market
The student should analyze at least two different pricing strategies or tactics from the text or other sources and choose one. Whichever pricing strategy the student chooses should be defended in the memo, as well. A specific price for the product may earn the student some more points compared to those who did not determine a specific price. In the second part of the paper the student should identify a specific distribution strategy for MM’s product. This should include, but is not exclusive to, where customers will buy the product and how the product will be moved from MM to the customer’s point of purchase
*The target market is teenagers – 40 year old
