Media Case Innovations in Global Fashion Brand Marketing and Promotion “In an increasingly…

Media Case Innovations in Global Fashion Brand Marketing and Promotion “In an increasingly competitive, fragmented and dynamic market, global fashion brands desperately seek new and innovative methods to attract, captivate and connect with their target markets” 1.Find a current media article on a global fashion brand that is using innovative ‘new media’ or ‘guerrilla’ marketing strategies 2.Discuss the relevant benefits and disadvantages of these approaches 3.Provide your own recommendations for other ways the brand can engage its target audience and increase brand visibility and sales