MGKT 367 Assignement 2 During the first week of a search advertising campaign, your ad was served to

MGKT 367 Assignement 2

  During the first week of a search advertising campaign, your ad was served to 10,000 people and you are paying on average $335 PPC It the CTR is 135%, then how much did you spend in the first week? Your display advertising campaign is priced at 1312 CPM with a CTR of 005% What is the total cost of 100,000 impressions?

You are deciding whether or not to purchase a display advertising campaign on a PPC or CPM basis The PPC price is $153 and the CPM price is $567

If the expected CTR is 05%, which option is less expensive?

If the expected CTR is 25%, which option is less expensive?

[challenge] Suppose you are the marketing manager for MyTeamcom, an online seller of jerseys for sports teams If Phillycom offered to sell you advertising on a pay-per-conversion basis at $10 per conversion and the gross margin on sales is 30%, how big does the average order have to be to justify the cost of the advertising?

 

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