MGT 498 Week 3 Environmental Scanning Facebook

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Write a 750 -word report on the company (Facebook) you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Strategy Formulation.
    • Indicate the markets that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Consider Cost and Differentiation Advantages.
    • Describe the Corporate Strategy.
    • Investigate Vertical Integration.
    • Describe Strategic Alliances.
    • Detail the Company Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Alternate Submission: Create a 10- to 12-slide Microsoft® PowerPoint® presentation (excluding the title slide and references) with speaker notes and address all the above requirements.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.