Micro vs Macro Marketing

– at least 4 resources, direct quotes, real-life examples to support the statement, from textbook also

– Define the differences between each

– Give organizational examples (Domestic & International)

– Identify their impact on business

– Identify their impact on society

– Identify Enviormental Elements that affect their Marketing Strategies (ie. Economical, Political/Legal Technological, Competiition, Ethics, Cultural/Social..)


– Reference page

– Title Page