MKT325-1402B-01: Consumer Behavior Fundamentals

2 Parts

MKT325-1402B-01: Consumer Behavior Fundamentals 

Part 1

Build a key outline based on the previous assignments and
information below Steps 1-3

Please stick with Toyota  

How will you connect your message
with the customer market segment that you have been developing throughout the
last few weeks?

For this project, you will create 2
sales opportunities to use to reach out to your customers based on what you
know about your industry and product. You will use 2 direct marketing
techniques: an advertisement and a sales pitch.  Then add a
customer communications
section
.
The project is separated into 3 parts.

 Step 1-2

2500- 3100 words

First step:

This will be a digital
advertisement that creates an emotional appeal to reach your target segment of
customers, influencing them to buy your product. Include the following elements
in your ad:

  • A
    logo and/or slogan
  • A
    headline
  • At
    least 200 words of body copy listing 2 features and 2 benefits of the
    product
  • A
    visual communication element
  • A
    300-word summary of your creative intent

    • Remember
      to include the target market’s demographics and psychographics and how
      the creative ad connects with the selected customers.

Second
Step:

This will be an electronic sales
pitch or presentation of 300–500 words, including the following elements:

  • A
    promotional element, such as a coupon; discount; or buy one, get one free
  • Explanation
    of how you will influence your customer to buy the product
  • Explanation
    of why you would use the ad that you just created in addition to the sales
    pitch to encourage a purchase

 Third
Step:

900- 1100 Words

The final part of your
plan will include a customer communications section. Draft and recommend one
customer communications strategy to include in the plan. Detail the following:

· 
Decide how you will stay
in contact with customers with a customer communications strategy.

· 
Add 1 communication
vehicle that you will use such as an e-zine, a blog, a social networking page
with updates, a newsletter, direct marketing campaigns, and so on.

· 
Choose 1 communication
vehicle, and draft the communications message that you would deliver for the
first piece. For example, if you are writing a customer blog, a first message
could be about customer service and how it sets your company apart from the
competition.

· 
Then, add this section
at the end of your final Key Assignment plan. Organize the sections; edit them
to the final draft of the plan.

Please use the
information on zipskinny.  With the zip
code 84095

Possible links and
references

Please use the
information on zipskinny  with the zip
code 84095

http://zipskinny.com/

http://www.absolut.com/us/

http://www.2thinknow.com/resources/Industry-Trends/Advertising-Marketing-Analysis-Future.htm

http://www.marketingedge.org/

http://desktoppub.about.com/od/packagedesign/

http://www.packagedesignmag.com/

http://www.packagedesignmag.com/

http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-100-campaigns/140918/

http://www.mediapost.com/?fa=Archives.showArchive&art_type=31

http://www.brandsoftheworld.com/

http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1470-6431

http://www.pbs.org/wgbh/pages/frontline/shows/cool/