Module 03 Course Project – Company Technology and Social Media

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For companies today, technology presents great opportunities to
deliver excellent customer service. However, they must embrace
technology in order to enhance how the business functions and
consistently provides a quality customer experience. Technology plays a
central role in customer service today, and this role is only going to
continue to increase. One example is the expanding role of social media
as a powerful customer service tool and resource.

Using the selected company which is (Starbucks) write a 2-page paper supported by research that includes the following:

  • Describe how the company uses technology to meet customer needs.
  • Review the company’s page on a social media site and explain how it is used to provide customer service.
  • Review the company’s web site. Describe how it provides customer
    service and meets customers’ needs. Explain how it provides reasons
    for customers to use it.
  • What are the strengths and weaknesses of this site in providing the company’s customer service?

Your submitted assignment should be proofread for correct spelling,
grammar, and punctuation. Be sure to follow APA formatting, use at
least two references, and include both in-text citations and a
references page.