new product marketing unit 7 audit

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To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Units V and VI. In this unit, you will complete and submit the following sections:

  • Strategic Recommendations (Evaluate Energizer Holdings sustainability over time.)
    • Positioning
      • Points-of-Parity
      • Points-of-Difference
      • Brand Mantra

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment