o Identify the principal managerial issues and policies necessary for success in international… 1 answer below »

o Identify the principal managerial issues and policies necessary for success in international marketing. o Examine and evaluate methods of identifying and qualifying market potential in different parts of the world. o Illustrate the nature of overseas distribution systems (including agents and joint- ventures) and demonstrate the marketing implications of differences in culture in consumer behaviour.…………. Explanatory comments on the assessment criteria • Market research and screening activity at macro, micro and organisation level – identifying and qualifying market potential • Identification of specific challenges to the organisation • Proposed and recommended two international markets • Identified and justified selected market entry strategy to gain overseas distribution into selected markets • Level of adaptation required and implications to the marketing mix due to differences in culture and consumer behaviour in selected market • Application of academic models must be evident