Part 2 of 2 – Essay Questions Question 1 of 4 25.0 Points In the article, “Hiring the ‘perfect emplo

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Part
2 of 2 – Essay Questions

Question 1 of 4

25.0 Points

In the
article, “Hiring the ‘perfect employee’,” Katherine Woodford lays
out a detailed process for screening potential candidates. What are the steps
in the process as she identifies it? What has she left out of her process
that may be important to a small business owner?

Be
sure to cite all sources used to respond to this question.

Part
2 of 2 – Essay Questions

Question 2 of 4

25.0 Points

What is the
“prosumer” and what are three specific implications of this
particular buyer in the marketplace. What strategies can the small business
owner adopt to use the prosumer to his/her advantage?

Be
sure to cite all sources used to respond to this question.

Part
2 of 2 – Essay Questions

Question 3 of 4

25.0 Points

In the
article, “Why Cash Doesn’t Motivate,” LorriFreifeld discusses the
inherit problems with using monetary rewards to motivate employees. What
problems does this type of motivation present, and what techniques does this
article and other research suggest as being more effective?

Remember to include all source citations for materials used to respond to
this question.

Part
2 of 2 – Essay Questions

Question 4 of 4

25.0 Points

The small
business owner can live or die by word of mouth. In the article, “The
Value of Different Customer Satisfaction and Loyalty Metrics in Predicting
Business Performance,” Morgan discusses the issues with employee
satisfaction analysis. What are the implications for small business owners?
How can a small business owner collect data on customer satisfaction that can
be used to improve operations without the enormous costs of the traditonal
systems we see in place today?

Be
sure to cite all sources used to respond to this question.