Please answer the following questions based on your logical opinion, you can also look up some stuff for help.

1. Assume you want to know about the paint that homeowners used the last time they redecorated, and you propose to do a survey.

a. What challenges would you face, in asking people what type and what color paint they used?

b. In a mail survey, how might you improve your ability to get valid answers to the questions of type and color of paint?

2. Most people drive to work and would be unlikely to respond to a survey about riding Mass Transit. But, people DO respond to surveys about topics that interest them or are important to them. How would you use that knowledge to position a request to complete a survey on attitudes toward the local mass transit system?

3. Other than gifts, cash, and call-backs, what are THREE ways to increase survey response rates?

4. Assume you want to survey to measure attitude toward McDonalds restaurant.

a. What biases, if any, would be introduced by offering respondents $5.00 upon return of the questionnaire?

b. Would these biases be different if you offered a $5.00 McDonalds coupon, instead of the cash?P