Project Description: Business Plan # 4 You will conduct a market plan of the business. Relevant…

Project Description:

Business Plan # 4

You will conduct a market plan of the business. Relevant information found in Chapter 7 of the textbook. Your paper will include:

Introduction.
Market analysis and findings, consider the following –

a. Overall Marketing Strategy

Positioning Strategy
Points of Differentiation

b. Pricing Strategy

Cost-Based Pricing vs. Value-Based Pricing
Other Pricing-Related Issues

c. Sales Process and Promotions Mix

Sales Process
Promotions Mix

d. Distribution and Sales

Distribution and Sales Alternatives
Sales Strategy and Related Issues

Your perspective on the findings and way forward.
Summary

The paper must have not less than 2 peer reviewed references from the listed sources and of course from the organization’s website. The project must be in APA format.