Provide a brief (researched) description of the organisation and product/service that will be the…

You are required to submit a group written brief detailing your choice of organisation and marketing issue. This links to Task 1 of the final written assignment.
Your written brief (for submission at the end of week 3 of teaching) should contain 3 sections on one side of A4 (minimum font size 10) and should be equally weighted (i.e. give an equal amount of space to each):
Provide a brief (researched) description of the organisation and product/service that will be the focus for your group research/report; Describe the target market on which you will base your analysis; Give an indication of the likely problem solving of the target market for this product/ service (using EPS, LPS, RPS), with a rationale for this choice.
You need to provide one analysis per group, and each member must contribute to the production of the work. Remember this initial analysis will be marked both formatively, allowing the tutor to give you feedback on your analysis so far; and we will also allocate up to 5 marks (summatively) which will be added to your final grade. It is a challenge to present this on one side of A4, so you have to really think about what is important and only include the key elements here. References can be supplied on a separate page.
This brief is to be submitted no later than 16:00 on Friday of teaching week 3 via email to your seminar tutor. Do not hand this in to the NBS office.
Please ensure that the names and student numbers of all group members are included on the submissions.
Component 1, Task 2: