provide a comprehensive discussion of place or distribution strategies for Gener

Place

This section will provide a
comprehensive look at the distribution strategy of your organization. Begin
with an identification of the distribution channels that should include the
entire path that the products travel from the “manufacturer” to the final
consumer. This might involve manufacturing plants, wholesalers, distributors,
retailers and various other intermediaries. Why and how does your company use
these intermediaries? Many companies use multiple channels, particularly with
the advent of the internet (which is considered a direct channel). Another
element to include is a description of a physical facility. This might include
a manufacturing plant, bottling plant, retail location, or even a unique
merchandising effort.

Competitive Advantage

Because competitive advantage is an important goal of
every company, address whether your company has a competitive advantage WITH
RESPECT TO PLACE. The idea is to discuss whether your company has a competitive
advantage with respect to how they distribute their products. This should
discuss their distribution channel and maybe a unique retail location (if
pertinent). Again, this section should only discuss whether your company has a
competitive advantage with respect to place (product, price and promotion

Your submission should be a minimum of two pages in
length, double-spaced with a reference page and title page. References should
include at least one additional, credible reference beyond the textbook. All
sources used must be referenced; paraphrased and quoted material must have
accompanying citations and cited per APA guidelines. Include the use of
subheadings (this week consider using Place and Competitive Advantage in
Place).