Question (1)Critically assess the meaning of culture of society and its importance to international

Question (1)Critically assess the meaning of culture of society and its importance to international management :Question (2)Today, international business people must think globally about production and sales opportunities. Many global managers eventually find themselves living and working with other cultural environments that are different from their own. Many entrepreneurs find themselves booking flights to places they had never heard of. What do you think companies can do to prepare their managers for these new markets? What can entrepreneurs and small businesses with limited resources do?