Question:Sales Potential Research StudyResourcesSales Potential Research Study Scoring Guide.APA Sty

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Question:Sales Potential Research StudyResourcesSales Potential Research Study Scoring Guide.APA Style and Format.Activity InstructionsAs area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. According to this role, complete the following:Discuss key issues and concerns arising from the fact that you, the sales manager, are also the researcher who must determine the sales potential of your products in the domestic market.Apply the “Characteristics of Research” listed in Exhibit 1-5 in Chapter 1 of your textbook (“What Actions Guarantee Good Business Research?”) to this scenario, addressing each characteristic in the exhibit to the scenario. Specifically, discuss how each bullet point in the exhibit applies to the scenario. Develop a hypothetical example for each.Assessment CriteriaReview the Sales Potential Research Study Scoring Guide for specifics about how you will be graded on this activity. Here are the assessment criteria:Discuss key issues and concerns that arise when a stakeholder is the person who conducts primary research.Define the purpose of a research project clearly.Describe the process of building a thorough proposal that includes the procedures and methodology for a research project.Describe how to demonstrate high ethical standards in the design of a research project.Anticipate a decision maker’s concerns about and potential limitations of a hypothetical research project.Describe how to present findings and conclusions unambiguously.Present one’s own experience and credentials in a research report.Written RequirementsIn addressing the instructions above, successful assignments will meet the following requirements:Written communication: Written communication is free of errors that detract from the overall message.APA format: Resources and citations are formatted according to current APA style and formatting.Length of paper: 3-5 typed, double-spaced pages.Font and font size: Times New Roman, 12 points.