quot buy this not that quot

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“Buy This, Not That” Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

  • Watch the video below titled “Who are millenials?” (4:50).

Marketing to Millennials by Chelsea Krost

  • Click here to view the video if not appearing or playing correctly above.
  • Then, analyze the key factors that should be included in a marketing communications strategy aimed at Millenials. Analyze the specific buyer behavior that would influence Millenials to make a purchase. Include examples to support your analysis.