reading notes marketing myopia 1

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write minimum 1200 words based on the instructions and attached article

  1. Format:

ï‚· single space, block format, justified margins, 10-point font

    • ï‚· APA bibliographic citation of the work as your ‘title’
    • ï‚· Your name, course, section number and date at the upper right
    • ï‚· Use the bold subheadings below to segment your narrative
    • Content (headers):
    • ï‚· Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
    • ï‚· Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
    • ï‚· Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?