reflection journal 2 and 3

he Feasibility Analysis

1. Industry and Market Analysis

• PESTEL (pages 213 – 215)
• Porter’s Five Forces (pages 216 – 222)
• SWOT (pages 180 – 183)

Pay attention to description pf products and services, the unique benefits of products and services, and the costs involved; pricing and pricing policies, potential sales and market research.

2. Product or Service Analysis

• Market Segmenting, Targeting, and Positioning (pages 137 – 181)
• Price, the Only Revenue Generator (pages 484 – 506)

Pay attention to Start-Up Capital and forecasting sales.

3. Financial Analysis

• • Financing Your Organization (pages 169 – 188)
  • Financial Controls (pages 581 – 596)
  • Forecasting (pages 525 – 535 )

• Developing Mission, Vision, and Values
• Identifying the Key Success Factors

Assessing the Company’s Internal and External Environment

• Assessing the Company’s Internal and External Environment

(pg 179-183)

As you complete this section’s reading assignment think about your company’s goals and objectives, milestones and implementation timeline along with company’s future opportunities

Formulate Strategies

• Developing and Managing the Offering
• Financial and Managerial Accounting: Financing your Business

1. What new insight did you gain after completing this module?
2. What were the most important lessons learned in this module?
3. What was the most difficult point or concept in this lesson?
4. How will you apply the lessons learned in this module in your professional life?