Research a local health care organization of your choice, and complete the following tasks:
3-5 pages excluding cover, abstract, and reference pages
Research a local health care organization of your choice, and complete the following tasks:
- Perform a strengths, weaknesses, opportunities, and threats (SWOT) analysis, listing at least 2 points in each area.
- Information can be gathered from the Web site or articles about
similar organizations from the readings. For example, extended hours of
operation could be a strength (internal).
- Information can be gathered from the Web site or articles about
- Choose 1
strength or opportunity, and create a marketing strategy that would
promote a competitive advantage for this organization within the
community being targeted. - Determine whether your approach will be market penetration, development, diversification, consolidation, or strategic alliances.
- Are you the market leader, a challenger, a follower, or are you creating a market niche?
NOTE: You need to support your work with at least 4
academic or professional peer-reviewed sources that were published
within the past 5 years.
