research products/services
Companies find good ideas by
researching competitors’ products and services. Select one consumer
product category with which you are familiar, either because you or a
family member or friend purchase it or use it frequently (for example:
shampoos, carbonated beverages, snack foods, baked goods).
- Suggest one incremental
innovation that you would like to see for the product/category chosen.
For example, would you prefer a different form of bottling for shampoos?
A different flavor for soft drinks—cola flavored chips, for example.
Do any of the items in your research have glaring weaknesses as in its
cleaning properties, smell, or taste that a company can improve upon? - Link your suggestion to an unmet consumer need. State why you think others might have this same need?
- Why is competitive research so important for companies to undertake?
Essay is to be one written page, double spaced, Times New Roman, 12pt font
