Secondary Data Research
Conduct some online research to collect secondary data on motor vehicle fatalities in Maryland. Make sure you use official and reputable sources. Type up a report that answers the questions outlined below. Make sure you include a bibliography to cite your sources of information. Submit via Blackboard by 11:30 am and bring a print copy to class for discussion.
(1) How many motor vehicle accidents, injuries, and fatalities are there in the state of Maryland per year? Over the last few years, has the trend been increasing or decreasing?
(2) Why are motor vehicle accidents and fatalities a social marketing issue? What are the social costs associated with motor vehicle accidents and fatalities?
(3) What are the main causes of these accidents?
(4) What factors are over-represented (i.e. there are more incidents, higher percentages) in the number of motor vehicle fatalities that occur each year? (e.g. age, gender, ethnicity/race, use of seatbelts, seat, time, etc…).
(5) What are the main social marketing campaigns that exist currently that target motor vehicle safety in Maryland?
(6) What can be done to reduce traffic fatalities?
(7) Which factors that rank high in motor vehicle fatalities (identified

