Section 1 – Business Model
A new European-style budget airline business has arrived in New Zealand. The company has purchased a new fleet of aircraft. The company believe the new aircraft will allow them to compete in the New Zealand market by offering more seats on busy route during peak periods. The aircraft have double the capacity of those servicing the targeted routes today.
The business plan requires that the seats be near full when the aircraft do fly. The strategy is to fly during peak periods only, as flying with empty seats does not make economic sense.
The new CEO made a statement about the new business.
“Budjet is here to finally bring value for money to the New Zealand and Australian markets. Our experience in the airline business and investment in a brand new fleet of aircraft will shake up the prices and bring real value to Aussi and Kiwi customers.”
The airline plan to follow a model well known in Europe where the flights are “no-frills”. The basic service allows for a small carry-on bag only. Extra bags have extra charges based on the weight of the individual items.
A menu of snacks and drinks is available. All in-flight items carry an extra charge. If the passenger wishes to have a meal or drink the will be charged. In-flight entertainment is also available at an extra charge.
The airline believe market is ready for their service as many of the flight are relatively short and their market survey shows many customers feel the basic will be sufficient. Their new extra capacity aircraft will bring extra economies of scale for them.
Section 2 – Business Details
A more detailed description airline flight plans.
The costs of the new business are extremely important. The new management believe that great technology is necessary if the business is to succeed.
Budjet airline must have seamless booking, check-in, boarding and departure systems. Extra costs apply for delayed flights. Customers will be notified of flight information and any changes to the flight details.
The airports covered will be
Peak times are around weekends and at the start and end of the business days.
Customer flights are typically round-trip, that is an outbound and a return flight. These should be very simple to book.
Some travellers, usually business people or students, require one-way flights.
The airline want to participate in multi-stop arrangements, where a traveller is on a world tour for example, but they are cautious of the impact of such arrangement on their business plans. This will not be required in this first phase of the business.
It is essential that all aircraft are full during the flight times. If seats are available close to the departure date then seats MUST be offered at discounted rates to attract extra passengers. This is in direct contrast to existing airlines where early booking has price advantages but a very important part of the business plan.
Section 3 – Project Requirements
Project Requirement Details.
You are working on the business website where all flight bookings will be made. Customer will use the same system as the internal staff. The internal staff will have different capabilities in the system.
To complete this project you must define a set of requirements for this business case, given the details above, and design a user interface for the website that fits the business model.
The requirements should follow a standard requirements document format that you should chose. The user interface design should include example screenshots clearly showing the element of the systems and the relationship to the booking functionality.
Produce two reports
1. Requirements definition
2. User interface design specification
Attachment:- Project Document Template.rar